Lizzie is an independent creative director with a great toolkit of practical skills. A visual communication expert, she helps people shape their ideas into great designs, telling their stories with heart and soul. Graphic design, illustration, animation and photography – here are some highlights, with loads more useful stuff via the links above.
The ultimate lesson in how to put a logo to work.
A huge brand like the BBC can adapt and express itself swiftly and broadly, because it has a really simple, solid starting point. Those three little boxes come to life in a thousand ways depending on which channel we're on, event or project we're exploring.
As a junior member of the team that created the BBC re-brand in 1996 (Lambie-Nairn + Co), I learnt from the masters, then joined the BBC in-house design team where I had opportunity to put this thinking to the test in broadcast, print and digital platforms.
The genius of the BBC brand methodology. A fascinating example of how one of the best known companies in the world communicates its many, many characters in a coherent and dignified way.
And here's the great news: the principles work whether you're the BBC or a brand new start-up.
• BBC Features report
• Shot glass giveaway for launch event
• Ratecard design for post-production services
• Special Effects brochure
• Identity work for a commercially-focused BBC design team.
MAKING CHANGE HAPPEN
How do you really bring your message alive between the covers of a book? How do you create a narrative that engages and compels your readers at length, and leaves them with plenty of accessible ideas to work on over time?
Jane Northcote decided to answer these questions by working with me to translate her words and ideas into a highly visual piece of deisgn and illustration. Illustrations can always bring added meaning to a paragraph, and when combined with a whole design ethos too, the whole book really comes alive.
Here are some stills from the book – they show a few illustrations and spreads.
My job for Jane was to consult at conception, design the book and all its illustrations, and see it right through to final printing. I worked with Sonja Jefferson to make it happen.
A dream job!
What do you do if you want a visual brand and lovely designs for your new company, but don't feel sure about budget or even that you've nailed your proposition, or even that you like or trust any decent designers?
The Valuable Content duo, Sonja and Sharon, were in this position. They wanted a strong visual brand and useful pieces of content to help them communicate better with their clients and readers. They decided to have me on board with them for a few days each month, and over about a year, we crafted a strong visual brand and a very practical toolkit together – the original seed of an idea proved agile enough to grow and evolve with the company. We continue applying the ideas today as they see real value in bringing their words to life with heartfelt, emotive design.
It's a good example of how you could build your brand gradually from a humble starting point, with a little investment each month, rather than in one initial outlay.
This body of work won two awards in the inaugural Bristol Media Brand You Awards – one for design and one for marketing.
• Manifesto design
• Web layouts
• Business cards
• Animation (still)
• Illustrations: blog, proposals, presentations
• Book illustrations
• Seasonal content
• E-book design
• Logo & icon
"Do whatever you like, make it awesome and blow our minds," said Jon Air, founder/MD of Sparkol and creator of Videoscribe – software intended to recreate whiteboard animations.
Jon wanted to explore how far Videoscribe could be pushed by an experienced designer, so commissioned me to have a go. Although this much of an open brief can be daunting, I threw away the rule book and got to work on Tree Wisdom.
The results went down so well with the team at Sparkol, they filmed me giving three tutorials about advanced techniques I discovered, and also decided to feature me on the homepage of their new website. Now that's lovely feedback!
Click on the top image to play, or you can watch the film here: TREE WISDOM
A personal project, which began with the simple brief written on a post-it: 'Positive words every day, one way or another... Instagram, Twitter, FB"
It was simply a way of nurturing a hunch that there was something new coming out in my work and thinking – a little devotion each day to give this breathing space, without a determined outcome. These images are a tiny sample from the whole.
The full project can be tracked over at my Tumblr page, along with new work born out of it.
japanese calligraphy brush – preparation for a poster version of the Rob Bell quote
Quote from Rob Bell
Poem by John O'Donahue
Ink and brush pen
Ink and brush pen
Wanderer by Antonio Machado
Wanderer by Antonio Machado
Detail from poster version of the poem – ink and brush pen with gold leaf.