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Lizzie Everard

Lizzie Everard
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THE JOURNAL

Design work in progress, exhibition reviews, ideas and creative process.

Lizzie Desk.jpg

Greenhouse | Cultivating My Working World

February 6, 2020

My desk-neighbour Sharon (a writer) and I both love green, growing things, and both really want our indie creative working lives to be a triumph so a few months ago we decided to help each other out with a weekly check in about what we’re doing to keep nourishing and nurturing our self-employed businesses to life in the way we dream about – like a vision of summer.

We call it ‘Greenhouse’.

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In Content Marketing Tags marketing, greenhouse
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Life on Mars.jpg

Does it feel as though your designer is on another planet? They probably are.

January 3, 2020

I want to reassure you.

Sometimes, I know that talking to the artist or designer in your working life is like trying to get through to life on Mars. I know – when you are trying to make rational business decisions and drill down into the data for some marketing direction, what you want is hard evidence to pin down and act on so the numbers will keep adding up. Sometimes, we are really good at helping you with that, figuring out the user journey or designing a lovely layout that communicates clearly and gets a great response to your CTA. And then sometimes, we appear to go off into orbit, and Mission Control has a problem, because radio contact might go patchy. The signal’s jammed, or the report coming back sounds broken.

Let me tell you what’s happening on Mars, though, because it may help.

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In Content Marketing, Creative Process
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© Lizzie Everard 2020